What Are The Benefits of A Website Redesign?

Taylor Gathercole

What are the benefits of a website redesign?

If you are wondering how to plan a redesign of your website, you have most certainly come to the right place. We will be drawing on our process and experience to provide you with answers to your redesign questions.


Your website sits at the intersection of your business environment and technology – and both of these are in constant flux, therefore website redesigns are inevitable.

Your clients and customers interact with sophisticated, modern and intuitive websites every day, be it social media, e-commerce or news, and their standards have evolved with those platforms. If your site isn’t current, it may signal to the user that your company is outdated. You don’t want your business to be successful in spite of your website, you want your website to be propelling your business upward.

Though you may not be thrilled about the cost and energy that goes into a redesign, the good news is that this is a valuable opportunity to transition your site into a more powerful online business tool that drives your organization into the future.

Here are some of the benefits of a site redesign:

  • You can refresh your logo and brand. Revamp your brand identity by finding far better ways to integrate your brand colours, logo and messaging/objectives into your website.
  • You can refresh your website design. Design trends change, this is an opportunity to catch up. Get rid of that generic and outdated website and replace it with better graphics and strategy.
  • Usability can be improved. Perhaps your website has become less user-friendly over the years. This often happens over time as businesses continually add content to their website without properly organizing it. This is a great time to streamline your content and features.
  • You can focus the redesign website around new products and features.
  • New technology can be integrated to make your website more useful to visitors. The addition of interactive maps, product finders, service widgets, mobile features etc, can make your website more sticky and effective.
  • On the marketing side, there is a great opportunity to better market your products and services to new audiences. SEO can be updated to include new search terms. Improved marketing plugins such as Social Media features, CRM Integration and user tracking can be added during the redevelopment of your website.

Any or all of these are good reasons for a redesign and I think we can all agree that the intended outcome of any redesign is:

More Clients -> More Sales -> More Visibility!

Here is a handy infographic we designs, for the benefits of a website redesign:

Infographic-Sheet - Website Redesign - Fox Studio

Website Redesign Case Study Examples

We are approached by clients from all types of organizations for redesign assistance. Here are a few examples:

Example No. 1: “Our website is so old and out of date!”

A business in the financial services industry. The owner of the company had a “friend” create the website 8 years ago and it had remained unchanged. The business had grown; their client list was significantly larger, the staff had doubled and they had moved to a new and larger office. The younger staff had been pointing out to the CEO the weaknesses of the current website as compared to their competitors. The CEO was very hesitant at first because he feared the cost and effort of a redesign. Finally the owner gave the green light for a redesign.

One of the junior staff became the website design coordinator and contacted us for a bid on the project. We helped walk the client’s representative through the requirements gathering phase, also known as the “website definition” phase. this enabled us to all be on the same page regarding business goals of the website. Since the client was local, we arranged a couple face-to-face meetings to sort out the details and once both parties had all the correct info, the project began. The project resulted in a completely modern solution that refreshed their branding and content across the board. Now the site is as cutting edge and competitive as the business, and, most importantly, the staff is not embarrassed to send the website link to prospective clients.

Example No. 2: “We went with a cheap website… We new need help fixing it!”

A startup business had decided to use a low-cost bidder to build their website. The website had most of the content and features that the client had requested, but it looked “cheap” and didn’t reflect the sophistication of the brand. The client was worried that potential customers and investors would be turned off by the website and, as a result, the business would lose credibility.

The client had realized their mistake in hiring the low baller web agency, and now were in a bind because they didn’t have enough left in the budget to “fix” the problem.  We performed a review of the website and created a redesign priority list to tackle the most damaging issues first. Some of the highest priorities were:

  • Website was supposed to be mobile-friendly but it looked terrible on mobile phones.
  • Website banner images were cheap stock art that did not look consistent or support the brand.
  • Text blocks were too wide, hampering readability.
  • Calls-to-action were few, so visitors were unsure what the company did.

Fortunately, we were able to improve the website and control costs by using our prioritized list. The website didn’t need to be rebuilt, just tweaked and finessed to bring it up to a much higher standard.

 

Website Redesign Conclusion

As you can see from the above examples, there are many reasons to undertake a redesign. You can also see that a redesign helps solve real business issues, and results in a better online presence for the business. Despite its advantages, a website redesign has to be done strategically, taking into account a variety of factors that include: business goals, technology, the competitive landscape, and marketing strategy.

 

We would to talk to you about projects and brainstorm solutions. You can call us directly at 07960842893 or fill out our contact form.

Don’t forget to read our article about our partnership with Lowestoft Town FC – www.wearefoxstudio.co.uk/foxstudio-becomes-official-digital-partner/